Automatic decision-making: Neural firing and response
Joseph M. Katz Graduate School of Business
University of Pittsburgh
Publication date: Dec, 2004
Journal: Journal of Systems Science and Systems EngineeringVol.: 13- Issue: 4- Pages: 385-404
Abstract: In contrast with conscious decision-making, there are numerous subconscious decisions that we make without thinking about them. Some are biological and are made by different parts of our body to keep it alive and functioning normally. Others are a result of repetition and training that we can then do without thinking about them. The mathematics of conscious decisions with the Analytic Hierarchy and Network Processes is discrete, and has been discussed in the first three parts published on the subject. The mathematics of subconscious decisions is continuous. Here, we generalize the discrete mathematics of conscious decisions to the continuous case and develop it in some depth to apply to the synthesis of firings in the brain.
Keywords: Decision making, Automatic decisions, Analytic Hierarchy Process, AHP, ANP, Analytic Network Process, Neural firing