Assessing and Ranking HALMAS Parks in Malaysia: An Application of Importance-Performance Analysis and AHP

Rafikul Islam
International Islamic University Malaysia
Fatima El Madkouri
International Islamic University Malaysia

Publication date: Jun, 2018

Journal: Journal of Islamic Marketing
Vol.: 9- Issue: 2- Pages: 240-261

Publisher: Creative Decisions Foundation

Abstract: This paper aims to measure the level of importance and satisfaction on a number of items in the day-to-day running of the halal parks in Malaysia and to rank a selected halal parks on the basis of a number of performance criteria.

Keywords: Importance-performance analysis, Ranking, AHP, Analytic Hierarchy Process