Papers
This section presents a collection of AHP/ANP papers. Whether you are a student, academic and/or professional in the field of decision making, you can help us expand this collection by sharing your papers on decision making with the Analytic Hierarchy Process (AHP) and the Analytic Network Process (ANP).
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Paper results for author: Yoram Wind
Marketing applications of the Analytic Hierarchy Process
Yoram Wind, Thomas SaatyJournal: Management scienceSeveral marketing applications of the Analytic Hierarchy Process (AHP) are reviewed. The paper starts with a brief description of this process, which was developed by Thomas Saaty in 1971, including an eight-point outline of how to apply it. The thrust of the paper is a discussion of a number of ...
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